I’ve spent the last 3 years of my career writing for multimillionaires. Business growth strategists. CEOs. Even a well-known, internet-famous personal brand. To produce their content—whether it was emails, newsletters, blogs, articles, social media posts, etc.—I had to immerse myself in their world. So I dove headfirst into the deep end.
I binged their personal stories, learned their proprietary frameworks, absorbed their mindset hacks. This led me to discover some of the differentiators that separate multimillionaires from everybody else. In this article, I’ll unpack the biggest takeaways.
3 Takeaways From 3 Years of Writing for Multimillionaires
After spending hundreds of hours sifting through the content of successful people, I noticed that some qualities began repeating. And these tendencies were consistent across the board. It didn’t matter if it was a CEO, a personal brand, or a coach, they all seemed to share these qualities. Here are the patterns and key takeaways I’ve learned.
1. They Want YOU to Win (Desperately)
There’s a belief circulating that winners want to hoard their success—that they’re clutching onto the secrets that led to their prosperity. But from my experience? Nothing could be further from the truth. In fact, the truth is the exact opposite. Successful people want YOU to win. Desperately. Here’s what society gets wrong about millionaires…
Most people tend to:
- Think they have never known struggle
- Believe they want to hide their secrets to success
- Say they are selfish and greedy
Most millionaires are not first-generation rich. They didn’t inherit their wealth. And they are often ridiculously generous. What’s more, the vast majority of millionaires started from nothing and worked their way up. So they KNOW success is possible for others too. And that’s why they want YOU to win. Because they know if they can do it… so can you.
Key Takeaway
You should desire for others what you want for yourself. Writing for millionaires has shown me that success attracts success. The more you (genuinely) want to see others win, the more you’ll start to embody that air of success yourself.
2. They Are Delusionally Optimistic
You’re probably familiar with the idea of “positive thinking.” It’s a cornerstone of almost every self-help book. Writing for millionaires has helped me understand why… They actually embody this philosophy. They are delusionally optimistic about pretty much EVERYTHING: about their goals, about their dreams, and about life in general.
And they have an ironclad belief that:
- Everything happens for a reason that serves them
- Pressure is a privilege
- The bigger their problems, the bigger their life
- Things will always work out in their favor, etc.
After spending hundreds (maybe thousands) of hours reading their books, binging their content, and actually writing for multimillionaires, I’ve quickly learned that delusional optimism is a key trait most of them share. And it makes sense. It’s hard to become successful at anything in life if you’re constantly doubting whether you can pull it off.
Key Takeaway
Believe in yourself and in your goals. I know that’s a tired cliche. But here’s the thing… Cliches are cliches for a reason. And that reason is because they share undeniable truths. Truths that millionaires fully understand and abide by in their lives.
3. They Have “Pulling Power”
This is an interesting quality I’ve noticed while writing for millionaires… They have what I’ve coined “pulling power.” Successful individuals have an undeniable ability to “pull” people into their world. They host social events, casual gatherings, and other types of meetups to build and foster community. And people show up in droves.
This usually results in:
- Tight-knit friendships
- Deeper connections
- Notoriety in the community
- More opportunities, etc.
The reason (I believe) millionaires have pulling power is because of the previous two points I covered. They want others to win and they are incredibily optimistic—those are magnetic traits. How much would you want to hang around someone who always had your best interest at heart and who was always positive and optimistic? I rest my case.
Key Takeaway
When you’re positive, lighthearted, and genuinely want the best for others, you become a magnet. People are just drawn to you. You form community. Build relationships. And develop deeper connections more easily. You have “pulling power.”
Final Thoughts on Writing for Multimillionaires
Writing for millionaires has helped me see that success is not reserved for a few lucky people. Anyone can win. It’s just a matter of believing success is in the cards for you, and then acting accordingly. Successful people are no different than anybody else. They just developed the mindset, the skills, and knowledge, and the relationships to move forward.
And the best part is that those abilities are available to anyone who’s willing to put in the time and effort to develop them. Hopefully this sheds some light on the truth about what it means to be successful.
